Client
HAY
Overview
The campaign supported new collection launches. The case study shows how thoughtful, simplified design can create impact. In the ad posters, I carefully balanced each element with equal importance.
Client
HAY
Industry
Furniture
Service
Ad Campaign
Ad Design
Digital Design
Duration
5 Weeks
The Challenge
The minimalist approach presented a unique challenge—how to convey all necessary information while maintaining visual appeal.
The Solution
I resolved this through fundamental poster design principles, creating a style that aligns with the brand's identity while preserving elegant minimalism.
The Result
These posters prove that effective design doesn't require bold colors or complexity. A well-crafted, simple composition can create just as much impact.
